about
I'm, product designer based in Amsterdam, NL.
Currently, wearing a hat of a senior product designer at Miro. Before that — redefining sellers' experience at OLX and helping startups leveling up their design game.
Diverse background, wild range of design and product skills, good product sense and eillingless to share.
story
I got in product design by accident: an art-director in a studio I worked at told me: "You're asking too many questions, try product."
Since then I met hundreds of great people, delivered many cool things, developed a wide range of skills and grew as a person.
People say i’m a creative fella who's great at craft, bring wild ideas to the table, create inspiring visions, fire people up and bring authenticity into teamwork.
I strive to make things I can be proud of, to raise a bar for quality and to make the process as fun as possible for everyone involved.
we're making money here, might as well make it enjoyable.
skills and interests
People call me when they need:
Delightful UX
Inspiring concept/vision
Deep user research
Rapid prototyping
Captivating sales pitch
Strong visual design
Art directing
Mentorship
And when they want to chat about:
Analytical psychology
Medieval history
Cringe French movies
Academic music
Warhammer 40k
Art and Artists
Guitars
approach
real product work is far more unpredictable and complex than any "double diamond" can suggest.
I believe, that designer should be context-aware and, if needed, develop their own language and model that fit each situation.
Instead, here's some questions I ask the most frequently that reflect my thinking process.
is it the right problem to solve?
is there an evidence?
can we do a quick research?
what's the most impactful now?
how ca we invalidate this?
do we speak user's language?
does it scale?
how can we fail?
forget frameworks, how'd you do it?
what can we test asap?
what's the north star ux?
who we optimize for?
who we need to convince?
what's your gut?
can we make it less boring?
what if we don’t do it (now)?
flattery
"Vlad is one of the most exceptional designers, combining an impeccable sense of craft, innovative design and product thinking.
he brings a level of design autonomy that empowers teams to thrive"
Deniz Kartepe
Senior Design Manager
"Vlad is a creative problem solver, strong communicator and his design visions has huge impact on Miro and people he’s engaged with."
Bella Morehead
Senior Design Manager
“Vlad is one of the best designers I had the chance to work with: well-thought out and elegant UX solutions, very strong visual design skills and never-ending curiosity for design"
Maureen Herben
Senior Product Designer
“Vlad is a highly skilled designer that is able to focus on vision/strategy all way down to the details. He constantly is driving to up level teams and his capacities to drive user impact and UX”
Vihar Parikh
Group Product Manager
"Vlad brings meticulous attention to detail to every project. His work reflects a passion for creative exploration, dedication to craft, and a drive to deliver impactful, delightful features."
Carsten Schwesig
Principal Designer
All testimonials ↗
I'm looking for a new project to join full_time in Amsterdam or remotely
book a 1:1 call
,
drop me a line
or
read my CV
© 2025, Vlad Ponomarenko
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